I apologize for the confusion in my previous responses. I understand now that the article should be in English for the UK market, not Ukrainian. Here is a corrected version of the article in English:

What is online advertising?

Online advertising refers to marketing efforts that use the internet and digital technologies to deliver promotional messages to consumers. This form of advertising encompasses a wide range of formats, including display ads, search engine marketing, social media advertising, and email marketing. By leveraging various digital platforms, businesses can target specific audiences, track campaign performance, and adjust their strategies in real-time.

What are the main types of online advertising?

There are several key types of online advertising that businesses commonly use:

1. Search Engine Marketing (SEM): This includes pay-per-click (PPC) advertising on search engines like Google and Bing. Advertisers bid on keywords relevant to their products or services, and their ads appear when users search for those terms.

2. Display Advertising: These are visual ads that appear on websites, apps, and social media platforms. They can include images, videos, or interactive elements.

3. Social Media Advertising: Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options based on user demographics, interests, and behaviours.

4. Email Marketing: While not always considered traditional “advertising,” email campaigns can be an effective way to promote products or services to a subscribed audience.

5. Video Advertising: Platforms like YouTube and streaming services allow businesses to reach viewers through video content.

How does online advertising compare to traditional methods?

Online advertising offers several advantages over traditional advertising methods:

1. Targeting: Digital ads can be highly targeted based on demographics, interests, and online behaviour.

2. Measurability: Online campaigns provide detailed analytics, allowing advertisers to track performance and ROI more accurately.

3. Flexibility: Digital ads can be quickly adjusted or optimised based on performance data.

4. Cost-effectiveness: Many online advertising models, such as pay-per-click, only charge when users interact with the ad.

5. Reach: The internet’s global nature allows businesses to reach audiences worldwide.

However, traditional advertising still has its place, particularly for local businesses or when targeting specific demographics that may not be as active online.

What are the key metrics for measuring online advertising success?

To evaluate the effectiveness of online advertising campaigns, businesses typically track the following metrics:

1. Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.

2. Conversion Rate: The percentage of users who complete a desired action (e.g., making a purchase) after clicking on an ad.

3. Cost Per Click (CPC): The amount paid for each click on an ad.

4. Return on Ad Spend (ROAS): The revenue generated for every pound spent on advertising.

5. Impressions: The number of times an ad is displayed.

6. Engagement Rate: The level of interaction with an ad, such as likes, comments, or shares on social media platforms.

How much does online advertising cost?

The cost of online advertising can vary widely depending on factors such as the platform used, target audience, industry competition, and campaign objectives. Here’s a general overview of costs for some common online advertising methods:

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Advertising Method	Platform	Estimated Cost Range
Search Engine Marketing	Google Ads	£0.50 - £30+ per click
Social Media Advertising	Facebook	£0.20 - £2+ per click
Display Advertising	Google Display Network	£0.50 - £4+ per 1000 impressions
Video Advertising	YouTube	£0.10 - £0.30 per view
Email Marketing	Various providers	£10 - £1000+ per month

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Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.

How can businesses get started with online advertising?

To begin an online advertising campaign, businesses should follow these steps:

1. Define clear objectives for the campaign.

2. Identify the target audience and their online behaviours.

3. Choose appropriate advertising platforms based on the audience and objectives.

4. Create compelling ad content and visuals.

5. Set a budget and bidding strategy.

6. Implement tracking and analytics tools.

7. Continuously monitor and optimise the campaign based on performance data.

Online advertising offers powerful tools for businesses to reach and engage their target audiences. By understanding the various types of digital advertising, key metrics, and best practices, companies can develop effective strategies to boost their online presence and drive growth. As the digital landscape continues to evolve, staying informed about the latest trends and technologies in online advertising will be crucial for long-term success.